Reclaiming the JOY of Business
Reclaiming the JOY of Business brought to you by Inspiring Business.
Your fortnightly gateway to genuine and authentic conversations with Australian based business owners and experts from all over the world. Tailored for business owners who are planning their exit strategy or are looking to remove themselves from the daily grind of Doing.
A blend of real and sometimes raw stories of how businesses owners, just like you, have made mistakes and found the lessons from those mistakes to grow and improve their business. A common theme is when the power of people and culture are utilised, the business makes a critical improvement in the business and a positive impact for all stakeholder.
Bringing JOY to business.
This is the second series from Inspiring Business, that had over 70 episodes between 2021 and 2023.
Steve Sandor, your Host is excited to bring these inspiring guests and to add bonus episodes for Subject Matter experts who will share their secret sauce on how to improve your business.
Reclaiming the JOY of Business
Episode 55 Your ideal clients will flock to you when you when your Purpose is clear Aveline Clarke CEO Journey Point
How many business owners started a business because of a purpose?
I know I didn’t and I would suggest not many have it as a central part of their offering.
It’s a bit like Mazlow’s hierarchy of needs. Money is important but it’s impossible to be a sustainable driver. Over time it’s replaced with something else. It could be Ego and Power, or it could be Influence and Impact.
Being clear on your business purpose provides you with clarity about who you serve. This means that your messaging becomes aligned with your ideal clients. The result, is you don’t have to sell.
Aveline Clarke, the CEO of Journey Point, walks us through why and how purpose makes a huge success in attracting the right type of client.
Aveline Clarke CEO Journey Point
Stephen Sandor CEO Inspiring Business
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