Melissa Donnelly heads up Affinity Communications, based on the Gold Coast has worked with some household names like MTV, Microsoft, ESPN and Telstra.
Melissa uses her over 30 years of experience, knowledge and skill to help use branding, marketing and communication to support and realise her client’s strategies for growth and transformation.
Melisa spoke about being strategic about everything you do and thinking about the implementation of the strategy, in Melissa’s case she speaks to the customer journey as a part of the branding and communication strategy.
The lesson is that these fundamentals are able to be applied to every functional line within the business.
Melisa also spoke about providing a three-phase methodology around communication and branding for small and mid tier businesses.
Build Clarity
The first step is to build clarity on the strategic plan and direction of the organisation and how well has that been communicated to the staff
Systems Building
Developing the strategic communication plan for the business.
Capability
What internal and external capability are available to implement the strategy?
Melissa Donnelly and Affinity Communication
www.affinitycomms.com
LinkedIn https://www.linkedin.com/in/melissadonnelly/
Stephen Sandor CEO Inspiring Business
Inspiring Business website
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The Scale to Success System
https://inspiringbusiness.net/deep-dive-program/
Stephen Sandor LinkedIn https://www.linkedin.com/in/stephen-sandor/
Inspiring Business LinkedIn https://www.linkedin.com/company/inspiring-business
Facebook https://www.facebook.com/inspiringbusinessaustralia